Doesn't it sound like Baby Fat? I think it's a play on word on the word "baby fat", seriously... it's a brand name! I find it so cute I have to add it in here as a quick note.
I found it when I was going through the items for sale in the ebay seller ohmyalice and I recommend her! =)
Here's what I could find about it.
BAVI PHAT (바비펫)
Not to be mistaken for Kimora Lee Simmon's Baby Phat brand, Baviphat is a new cosmetics brand in Korea, launched with the help of boy band FT Island.